OBYR
For exchanges

oRTB in.
oRTB out.
Both ways.

Send us your supply, take our demand, or do both on the same seat. Shaped traffic, regional endpoints and a response budget you set.

oRTB 2.5 & 2.6 · JSON over HTTPS · gzip

POST /rtb/bid · sample
{
  "id": "4a1f-e93c-77b2",
  "at": 1,
  "tmax": 120,
  "imp": [{
    "id": "1",
    "bidfloor": 0.40,
    "video": { "mimes": ["video/mp4"],
                "w": 1920, "h": 1080 }
  }],
  "app": { "bundle": "com.studio.game" },
  "regs": { "gpp": "DBABLA~BVQqAAAA" }
}
// 200 OK · seatbid returned
Why route through OBYR

Demand your current path isn't reaching.

We aggregate buyers that sit outside most exchange-to-exchange routes, then hand them back to you as one clean connection.

↔

Bidirectional on one seat

Same credentials for supply and demand. Turn either side on or off without a new contract.

◷

Traffic shaping built in

We learn which of your requests we can actually win and stop asking for the rest. Your QPS goes to bids, not noise.

⌁

Regional endpoints

EU, US-East, US-West and APAC. Route to the nearest one and keep the round trip inside your timeout.

✓

sellers.json published

Every seat is declared. Your buyers can verify the chain without asking you for a spreadsheet.

⊘

Pre-bid filtering

Invalid traffic, blocked domains and app-ads.txt mismatches are dropped before they reach a buyer.

⇄

Deal ID passthrough

PMP and preferred deals carry through unchanged, with the deal ID intact on the response.

Integration

Built to drop into a standard stack.

Standard oRTB, standard formats, standard privacy signals — nothing proprietary for your team to learn. The full spec sheet goes out once we're talking.

RTB

Standard protocol

OpenRTB, JSON over HTTPS, gzip supported. If your stack speaks oRTB, it speaks to us.

▶

Full format coverage

Banner, video, native and audio, instream through CTV. Nothing unusual to build for.

ID

Identity & privacy passthrough

Major ID solutions and consent frameworks pass through unmodified — TCF, GPP, US Privacy, COPPA.

Want the full integration guide — timeouts, macros, reporting fields, the lot? Get in touch and we'll send it over.

Common questions

Before you open a seat.

What QPS can you take?

We agree a ceiling with you during onboarding, based on the volume you want to send — we'd rather set that together than throttle silently.

How do you handle discrepancies?

Logs are available from day one, so mismatches get caught early rather than at month end. Anything material gets resolved together before invoicing.

Do you resell our supply onward?

Only where your contract allows it, and always declared per IAB standards so your buyers can verify the chain.

Can we test before committing volume?

Yes. A sandbox seat with synthetic traffic is available immediately, then a small live slice before we scale.

Next step

Open a seat this week.

Send your seat name, preferred region and the side you want on first.