Reach people
where they
actually are.
Mobile games, apps, web and connected TV — planned, bought and reported by a team that can show you exactly which app each impression came from.
Managed service · self-serve seat available on request
app_bundle imps ctr vcr cpm com.studio.puzzle 482,110 1.42% 84.1% $3.20 com.studio.racer 311,904 1.08% 79.6% $2.85 ctv.channel.news 96,377 — 96.2% $18.40 news.example.com 204,558 0.71% — $1.95 -------------------------------------------- total 1,094,949 1.12% 86.4% $3.61 # every row is a real placement you can block
Planned, bought, and explained.
You get a named buyer, not a ticket queue. The reporting is written so you can forward it to a client without rewriting it first.
Planning
We size the audience, propose formats and set expectations on reach and frequency before anything is booked.
Buying
Open auction, private deals or guaranteed. Managed by us or run on your own seat — your call.
Creative
Static, video, playable and rewarded. We'll flag what won't perform in-app before it costs you a flight.
Placement transparency
App-level and domain-level reporting as standard. Block anything you don't want, mid-flight.
Measurement
MMP postbacks (AppsFlyer, Adjust, Branch), pixel-based conversions, and brand lift on larger flights.
Brand safety
Category exclusions, app allowlists and third-party verification where your client requires it.
Brief on Monday, live by Friday.
Brief
Objective, market, budget, flight dates and any client rules. A short email is enough to start.
Plan
You get a media plan with format mix, expected reach and a CPM range — plus what we'd cut if the budget moved.
Launch
Creatives go through QA, deals are set up, and the campaign goes live with a starting allowlist.
Optimise and report
Weekly reporting by placement, with changes explained. Nothing gets moved without you knowing why.
Before you send a brief.
What's the minimum spend?
Managed campaigns start at £10,000 per month. Below that a self-serve seat usually makes more sense, and we'll say so rather than take the booking.
Can we see exactly where our ads ran?
Yes — app bundle and domain level, as standard, not on request. If a placement isn't right for the brand, block it and it stops immediately.
Do you work with our existing DSP?
We can. OBYR supply is reachable through most major DSPs via a deal ID, so you can keep your current seat and reporting.
How do you charge?
Either a media CPM with the fee included and stated, or a transparent buy with a disclosed percentage. We'll tell you which one is cheaper for your plan.
Send the brief.
Objective, market, budget and dates. We'll come back with a plan, not a deck.
Email
Leigh-on-Sea, Essex
United Kingdom, SS9 1SP