Your dev team
never has to
hear about it.
Connect in about two minutes and OBYR adds a new demand layer on top of the ad slots you already sell. No SDK to integrate, no build to ship, no store review to wait on — just incremental revenue on top of what you already run.
Works alongside AdMob, AppLovin, ironSource, Unity and Prebid
# your existing lines stay exactly as they are # # --- OBYR --- obyr.co, 4471, DIRECT, 9f8a2c1d4e7b3a60 obyr.co, 4471, RESELLER, 9f8a2c1d4e7b3a60 openx.com, 540123, RESELLER, 6a698e2ec38604c6 # crawled within 24h · no redeploy required
Almost nothing — that's the point.
OBYR sits behind the placements you've already built and competes for them. Your app binary, your UX and your mediation setup stay where they are.
Zero engineering time
No SDK, no library, no version bump. The whole change is a text file you already host.
Sits beside your mediation
OBYR competes for the same impressions as your current partners. If they bid higher, they win. You keep whatever pays most.
Every platform you publish to
iOS, Android, mobile web, desktop web and CTV — one account covers all of them.
Bid-level reporting
See what was requested, what was bid and what filled, by app and by placement. Not a monthly total.
Your brand rules apply
Category and advertiser blocklists carry through. You keep the same control you have today.
Paid monthly
Net-30 on the revenue reported in your dashboard. Bank transfer or PayPal.
3.3x higher bid participation. 5.6x more revenue.
Same publisher. Essentially the same inventory. One ads.txt update.
| Before listing | After listing | Change | |
|---|---|---|---|
| Opportunities | 809.3M | 837.1M | +3.4% |
| Bids | 1.29M | 4.39M | 3.4x |
| Impressions | 381.6K | 1.33M | 3.5x |
| Gross spend | $476 | $2,682 | 5.6x |
Inventory volume rose 3.4%, while the win rate held at around 30%. The uplift came from far more bidding against the same traffic.
Two minutes to connect. Then it runs.
Pasting the lines takes minutes. The first bids usually land within a day or two, and after that it's hands-off.
Send us your bundle IDs
iOS App Store ID, Android package name, or your site domain. One line each — a spreadsheet is fine.
Add the lines to app-ads.txt
We generate them per account. Paste, save, publish. Crawlers pick the file up within about a day.
Or add OBYR as a Prebid bidder
If Prebid is already in your stack, skip the file and add a bidder entry with the params we send. Same demand, faster path.
Watch the first bids land
Traffic usually starts within 24–48 hours of the file being crawled. The dashboard shows it live.
The things developers ask first.
Will this cannibalise my current ad revenue?
No. OBYR bids into the same auction as your existing partners. If your current demand pays more for an impression, it still wins it. You only see OBYR fill where it beat the alternative.
Do I need to change my app at all?
Not for the ads.txt route. That route touches one text file on your web server. The Prebid route needs a config change but no new library.
What about ATT, GDPR and COPPA signals?
OBYR passes through the consent strings your stack already collects — TCF 2.2, GPP and US Privacy — and honours child-directed flags. We don't ask you to collect anything new.
Can I block advertisers or categories?
Yes, at account and app level. Blocklists are applied before bid response, so blocked demand never reaches your users.
Is there a minimum traffic level?
There's no hard floor, but apps under roughly 50k daily impressions tend to see thin results until volume builds.
Send your bundle IDs. Get your lines.
No call required. If you'd rather have one, we'll book it.