OBYR
For publishers

Boost revenue.
Maximise growth.
with OBYR.

Connect in about two minutes and OBYR adds a new demand layer on top of the ad stack you already run. Same placements, same setup — just more buyers bidding, and the incremental revenue that comes with it.

iOS · Android · Web · CTV — nothing to install, nothing to change

Revenue, before & after
Your stack today
With OBYR connected
0%
Illustrative revenue uplift from more buyers competing

Same placements. Same stack. Just more buyers competing for them.

01
Paste three lines
02
New buyers show up
03
They compete for your slots
04
Your best bid still wins
05
Extra revenue lands

Works alongside

AdMob AppLovin ironSource Unity Prebid AdMob AppLovin ironSource Unity Prebid AdMob AppLovin ironSource Unity Prebid
Built for publishers

A new demand layer, on top of what you already run.

One connection, about two minutes, and OBYR starts bidding into the placements you already have. You don't build anything new — you just earn more from what's already live.

Game & app developers

Do nothing. Earn more.

Add a new demand layer to placements you already run. No SDK, no release, no new code — just more buyers competing for the inventory you have.

See the setup →
Partner with OBYR

Bringing demand to that layer.

We work with exchanges, DSPs and agencies to build the demand side of this. If that's you, here's where to start.

How it works

Three steps. Then it runs.

This is a real sequence — each step depends on the one before it. Most publishers finish all three inside an afternoon.

Open your dashboard

You get an account on signup. Revenue, fill rate and bid-level detail live there from day one — nothing to install to see it.

Connect your apps and sites

Paste your bundle ID or app ID and the URL of your app-ads.txt. OBYR reads it and tells you exactly which lines are missing.

Paste the lines we give you

Three authorised-seller lines for ads.txt, or a bidder entry for Prebid, or an endpoint for oRTB. Whichever route you take, it's copy and paste.

How publishers connect

Two minutes.
No SDK, either way.

TXT

ads.txt / app-ads.txt

The simplest route. Add three authorised-seller lines to the file you already host. Nothing ships to the store.

PB

Prebid

Already running Prebid or Prebid Mobile? Add OBYR as a bidder with your params. Live on your next config push.

Running an exchange or DSP instead? See how partnering works.

app-ads.txt
# added by OBYR — no other change needed
obyr.co, 4471, DIRECT, 9f8a2c1d4e7b3a60
obyr.co, 4471, RESELLER, 9f8a2c1d4e7b3a60
openx.com, 540123, RESELLER, 6a698e2ec38604c6
Formats

If you run it, we monetise it.

OBYR bids into the placements already in your app. You don't build new ones.

▭

Banner

All the standard sizes, wherever you already show them.

▣

Interstitial

Full-screen static and video, with your existing frequency caps respected.

≡

Native

Rendered by your own layout — the ad matches your UI, not ours.

★

Rewarded

Rewarded video and rewarded interstitial, exactly as your players expect.

♪

Audio & rich media

Audio, playables and expandable formats, wherever your stack supports them.

▶

CTV

Pre-roll and mid-roll for the big screen.

0%
Average revenue lift reported after connecting
3
Lines of text to go live
0x
Revenue growth for our publisher spotlight after listing
0
SDKs to integrate, ever
Get started

Do nothing. Earn more.

Tell us what you run. We'll send the exact lines for your setup, usually the same day.